Features

Play Fair presented by LEGO and Nickelodeon will bring together LEGO, Nick, Hasbro, Mattel, Toys”R”Us, Cartoon Network, Warner Bros., Bandai, Crayola, and much, much more for a weekend for parents, kids, and anyone who’s a kid a heart!

Toys”R”Us Stage 
Play Fair Toys R Us Stage Schedule

The Toys”R”Us Stage showcases some of the biggest events at Play Fair – celebrity appearances, massive screenings, awesome toy unboxings, and more!


Photo Ops & Autographs

Play Fair’s excited to bring together personalities including the cast of Nickelodeon’s Game Shakers and Make It Pop, author Jon Scieszka, LEGO Master Builder Erik Varszegi, and a selection of the coolest YouTubers in the world!

Mix in appearances by Cartoon Network’s Finn and Jake, Peppa Pig, PJ Masks, Toys”R”Us’s Geoffrey, SpongeBob SquarePants, Shimmer & Shine, PAW Patrol, Sky Whale, the Teenage Mutant Ninja Turtles, Miraculous Ladybug & Cat Noir, Dora, Saban’s Power Rangers Dino Charge, and more and you’ve got our Meet & Greets!


Nickelodeon Comes To Life
Nickelodeon Booth

Nickelodeon’s Booth is one of the first things you’ll see as you enter Play Fair, and it’ll be one of the features you remember most! Nickelodeon’s coming to Play Fair in a big way with exciting ways to play with some of your favorite characters. Here’s just a glimpse:

  • Teenage Mutant Ninja Turtles – Kids can mimic Leonardo’s Turtle moves with Magic Mirror technology, pose with the larger-than-life Space Turtle, and receive TMNT masks before exploring a tunnel obstacle course!
  • Blaze and the Monster Machines – Race around Axle City and climb into a life-size Blaze Monster Truck for a digital ride!
  • Shimmer & Shine  “Get Genie-fied” with exclusive, not-yet-for-sale Shimmer & Shine dress-up costumes! Plus, glitter tattoos and a magic carpet!
  • Paw Patrol – Kids can climb up the lookout tower and slide down in victory!
  • SpongeBob SquarePants  Create an exclusive SpongeBob SquarePants MEGA and get your face painted just like SpongeBob
  • Game Shakers Arcade – The ultimate Game Shakers gaming station, brought to you by General Mills, features games including Punchy Face, Sky Whale, the newly-launched Nasty Goats, as well as a chance to play a brand new, exclusive Honey Nut Cheerio coding game!
  • Meet & Greets – Visit the Nickelodeon area of Play Fair’s Meet & Greets to pose with your favorite Nick characters including Dora, the Teenage Mutant Ninja Turtles, Saban’s Power Rangers Dino Super Charge, Chase and Marshall from PAW Patrol, and – of course – SpongeBob SquarePants!

Meet the cast of Nickelodeon’s hit show Game Shakers at Play Fair
Lego Masterpieces and Master Builder

See Cree Cicchino (Babe), Madisyn Shipman (Kenzie), Thomas Kuc (Hudson), Benjamin Flores Jr. (Triple G), and Kel Mitchell (Double G) live and in-person on Saturday at 5:00 PM on the Toys”R”Us Stage as the Game Shakers celebrate the launch of their newest app!

They’ll then be meeting fans right after in our Meet & Greets!


Rock Out with the girls of Make It Pop
Make It Pop

MAKE IT POP PHOTO OP UPDATE! Make It Pop – Megan Lee (Sun Hi), Erika Tham (Corki), and Louriza Tronco (Jodi) – will reveal their new fashion doll series on February 14th at Play Fair with a performance, interview, and photo op!

– The performance and interview are at 11:30 AM on the Toys”R”Us Stage and open to all Play Fair attendees.

– At 12:00 PM, Make It Pop will hold a photo op open to 150 fans.

– To sign up for the photo op, come to Meet & Greet 2 starting at 9:30 AM. The first 150 fans will receive a wristband to take part in Make It Pop’s Meet & Greet.

The girls of Make It Pop – Megan Lee (Sun Hi), Erika Tham (Corki), and Louriza Tronco (Jodi) – will reveal their new fashion doll series on February 14th at Play Fair! Join them on the Toys”R”Us Stage at 11:30 AM for a live performance and an exclusive interview! Right after that, head to Play Fair’s Meet & Greets for a chance to meet the cast!

Play Fair marks the first time the cast from Make It Pop will be meeting with fans at a public event!


LEGO MASTERPIECES & MASTER BUILDER
Lego Masterpieces and Master Builder

Visit the LEGO Booth all weekend for engaging LEGO experiences for families and kids of all ages! Highlights include: LEGO Build Station – Imagine it, build it, display it; LEGO Race Ramps – Build your best LEGO race car and race your friends; LEGO Art Gallery – Build your own LEGO masterpiece and display it in the art gallery; and LEGO Duplo – For younger builders to build with and explore.

Then, meet LEGO MASTER Builder Erik Varszegi on Saturday on 12:15 PM on the Toys”R”Us Stage! Interlocking for strength, sideways building for details, and balance for stability are just a few techniques Erik uses to enhance his LEGO models, and he’ll show them all to you.  Following Erik’s time on stage, he’ll do a Meet & Greet on Saturday at 1:00 PM.


Best-Selling Author Jon Scieszka
Frank Einstein Book

Jon Scieszka, the first National Ambassador for Young People’s Literature and best-selling author of The Stinky Cheese Man and The True Story of the Three Little Pigs, comes to Play Fair to discuss his hilarious Frank Einstein science book series for kids! Experiments, explosions, and robots await the brave little scientists who watch Scieszka on Saturday at 11:30 AM on the Toys”R”Us Stage.

Scieszka will, then, sign copies of his Frank Einstein books on Saturday at 12:15 PM as part of Play Fair’s Meet & Greets. Don’t have copy? Books will be for sale at his signing.


Cartoon Network Screenings

Celebrate NBA All-Star weekend with Cartoon Network and special episodes of Teen Titans Go! and We Bare Bears featuring NBA stars LeBron James, Kyrie Irving, Damian Lillard, and Paul George! Check out back-to-back episodes of We Bare Bears and Teen Titans Go! on Saturday at 4:15 PM!

And, in between the two episodes, be sure to check out an exciting new promo for The Powerpuff Girls, an all-new series coming this spring to Cartoon Network!

Play Fair We Bare Bears
Play Fair Teen Titans Screening

Swing with Spider-Man and Blast Off with the Guardians of the Galaxy

We’ve very excited to welcome Marvel to Play Fair with a pair of very special screenings on Sunday!

Play Fair We Bare Bears
Play Fair Teen Titans Screening

When Peter Parker receives an invitation to become an Avenger, he meets Iron Man, Captain America, Thor, Hulk, Hawkeye, Black Widow, and Falcon, but everyone’s favorite web-head also enters a world filled with dastardly villains! Can Spider-Man make it in the big leagues? Find out in a screening of Marvel’s Ultimate Spider-Man: Web-Warriors! Sunday at 10:45 AM!

Join Star-Lord, Gamora, Drax, Rocket, and Groot – an unlikely band of cosmic misfits – on a non-stop adventure to find and protect the Cosmic Seed from an entire galaxy of foes. If the Guardians can work together, they’ll learn the power of friendship and maybe save the universe, too! Launch into orbit with a screening of Marvel’s Guardians of the Galaxy! Sunday at 6:30 PM!


Comic Creators

Play Fair brings a half dozen of the coolest all-ages comics creators together in one spot! You can find Play Fair’s comic guests in the Aw Yeah Artist Alley, where they’ll be drawing sketches and signing comics throughout the weekend, and they’ll be on the Toys”R”Us Stage on Sunday at 1 PM for Comics Quickfire a game show where kids are paired off with (or against) our comic guests in a series of fun-filled drawing challenges!



YouTubers & Unboxings

Play Fair presents a crew of awesome YouTubers and bloggers who’ll appear in Meet & Greets with their fans throughout the weekend! Plus, they’ll take the stage to lead live toy unboxings to discover some of the biggest, coolest toys of the year! Special thanks to the Family Video Network!


Franco Aureliani

HeyThatsMike
Unboxing: Sun, 10 AM


Matt Loux

KidToyTesters
Unboxing: Sun, 4:15 PM

Misako Rocks!

KittiesMama
Unboxing: Sat, 5:45 PM
Photo Op: Sat, 6:30 PM

Misako Rocks!

Spidey from DisneyCarToys
Photo Op: Sun, 5 PM


And, for the aspiring internet star, join Maker Studios and some of YouTube’s most popular toy stars to learn more about the phenomenon of unboxings! Unboxing 101: YouTuber Q&A is 11:30 AM on Sunday on the Toys”R”Us Stage.


Meet 2015’s Young Inventor Challenge Winners

Celebrating its 10th anniversary this year, the Young Inventor Challenge at ChiTAG encourages youth ages 6-18 to invent their own toy or game and present it “science fair style” to a panel of toy and game industry judges, and we’re excited to welcome its winners to Play Fair! They’ll be appearing at the show from 10:30 AM to 12:30 PM in Booth 154 on Feb 13 to talk about their inventions!


Play Fair We Bare Bears
Play Fair Teen Titans Screening

Kedar Narayann from Pennsylvania developed a unique coding game called Storibot which teaches blind children to code using tactile, velcro pieces.

Steven Huetteman from Illinois invented a game called Chromo Tag that allows you to play a game like paintball without the paint. Instead, Chromo Tag uses water guns and T-Shirts with color-changing technology when they get wet.


Blue Batmobile Exclusive
Play Fair Batman VS Superman

Toy Tokyo brings a Dorbz Ridez Batman ’66 Blue Batmobile with Batman Exclusive to Play Fair! The Blue Batmobile is $40, available in limited quantities, and will be for sale only at the Toy Tokyo Booth (452)!


BATMAN V SUPERMAN
Play Fair Batman VS Superman

Batman v Superman: Dawn of Justice comes to theaters March 25th, but you can get an early glimpse at Play Fair! Check out the new Batmobile – at the DC Comics Booth all weekend – but don’t tell the Joker!

Starring Ben Affleck (Batman), Henry Cavill (Superman), Gal Gadot (Wonder Woman), Jesse Eisenberg (Lex Luthor), and Amy Adams (Lois Lane), Batman v Superman follows Gotham City’s formidable, forceful vigilante as he takes on Metropolis’s most revered, modern-day champion as the world wrestles with what sort of hero it really needs. And, while Batman and Superman do battle with each other, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.


Miraculous: Tales of Ladybug & Cat Noir
MIRACULOUS: TALES OF LADYBUG & CAT NOIR

Miraculous: Tales of Ladybug & Cat Noir comes to Play Fair all the way from Paris! Meet Ladybug and Cat Noir live on the Toys”R”Us Stage at 10:45 AM on Saturday and then snap a selfie with them at 11:30 AM and 3:30 PM as part of our Meet & Greets!

Both Adrien and Marinette have a secret – they are dynamic duo Ladybug & Cat Noir, facing off against evil villain Hawk Moth and his onslaught of transformed baddies. Can they balance the demands of normal teen life with their superhero responsibilities while saving the beautiful city of Paris? Check them out at Play Fair and then tune in to Nickelodeon, Sundays at 12 Noon to find out!


Be the Ultimate Jedi
Story Pirates

HASBRO’S STAR WARS JEDI TRAINING INFO – Jedi Training is at 3:30 PM on Sunday. The first 24 children at the Toys”R”Us Stage starting at 2:30 PM will be able to train on stage.

Not one of the first 24? Learn from your seat and pose for pictures with Jedi and Sith all afternoon at the Empire Saber Guild – Booth 552!

Join Hasbro for the ultimate lightsaber training session! With the help of the Empire Saber Guild, kids will get a hands-on experience, learning about lightsaber forms and techniques just like you see in the movies.

With Hasbro’s Bladebuilders, fans mix and match components to build their own unique lightsabers. Double-sided lightsabers, interconnecting hilts, disc-shaped weapons – the possibilities are endless!


What Time Is It?
Story Pirates

C’mon, grab your friends and visit Finn and Jake from Cartoon Network’s hit show Adventure Time! Finn and Jake will travel to Play Fair all the way from the Land of Ooo and are available for pictures both days at 12:15 and 3:30 PM!

Catch Season 7 of Adventure Time on Cartoon Network now!

Be sure to check out Cartoon Network’s We Bare Bears and Teen Titans Go! screenings on Saturday afternoon, too!


Shopkins Fashion Show

105111M_SPKS4_R00S01_NYTF_FB_POST#2Shopkins comes to Play Fair with a special Shopkins Fashion Show!

Check our the newest Shopkins clothes and accessories and awesome couture Shoppies dresses modeled by look-a-like Shoppies. And be on the look out for surprises and giveaway throughout!

Sunday at 5:45 PM on the Toys”R”Us Stage!


Ultraman Pop! Asia Pre-Release Special

Pick up Ultraman from Funko’s Pop! Asia collection at Play Fair before anywhere else! Toy Tokyo (Booth 452) will be selling a limited number of Ultraman Pops before their official release! Get yours now to be the first on your block (and in the world) to have an Ultraman Pop!

Wanna know more about this red and silver hero? Ultraman is a Japanese sci-fi series that started in 1966 and spans over 25 sequels still going on today!


Ride with Razor
Story Pirates

Ever ridden a Crazy Cart? Don’t miss your chance to demo one at Razor’s Booth (153) at Play Fair!

Razor will also be introducing awesome new Razor products – something for everyone in your family to ride. Jetts, new sparking Heel Wheels from Razor, transform your sneakers into the hottest way to roll. The Power Core E90, Razor’s new lighter-weight electric scooter, has more muscle power and 80 minutes of continuous ride time.

For younger members of the family (ages 3+), Razor is excited to present two products in its Razor Jr. line.  Razor will be launching the innovative new three-wheel scooter, called t3.  Razor will also have Lil’ Crazy, a smaller version of the Crazy Cart, with simplified controls and a max speed of 2 mph, to provide a fun introduction to the world of spins and drifts.


Win A Mountain Of Toys

Mountain of Toys Booth Number[1]The Toy Insider, the go-to source for toy and children’s product information, will give away a MOUNTAIN of toys worth more than $2,500 at Play Fair! Visit the Toy Insider at booth #465 to enter to win this awesome contest, including Shopkins, Paw Patrol, Star Wars, Skylanders toys and more!

The Toy Insider is a trusted online resource for parents all year long, helping gift-givers choose the best toys for the kids in their lives. The Toy Insider team of experts, composed of editors with more than 30 years of experience covering the children’s products industry, reviews toys 365 days a year. When evaluating toys, the team considers play value, originality, skill building, product integrity and, of course, fun factor.


All Aboard with Thomas
Story Pirates

Everyone’s favorite engine Thomas is coming all the way from Sodor to join the fun at Play Fair. Thomas, Sir Topham Hatt, and Driver Sam have a special 20 Minute performance at 10:00 AM, 12:30 PM, and 3:30 PM each day, where fans can meet Sir Topham Hatt! Then spend the day playing with your favorite engines, as well as interact with Thomas & Friends activities that bring your favorite characters to life. Throughout Play Fair, Sir Topham Hat will also be hosting story time!


Story Pirates
Story Pirates

The Story Pirates are a national troupe of actors, comedians, musicians, and artists whose mission is to celebrate the words and ideas of young people. They regularly collaborate with actors including Jon Stewart, Conan O’Brien, Stephen Colbert, Kristen Schaal, Sasheer Zamata, and Josh Gad, and perform sketch comedy musicals based on stories by elementary schoolers.

The Story Pirates believe every child has a story to tell – whether it’s a world where cats can fly or a rock opera about fuzzy alien tickle monsters – and they’re telling a brand new story at Play Fair! Watch them live on the Toys”R”Us Stage Saturday at 3:30 PM!


Kanegon Pop! Asia Pre-Release Special

Ultraman better watch his back because Toy Tokyo (Booth 452) is bringing a pre-release Kanegon from Funko’s Pop! Asia collection to Play Fair, too! One of the baddies from the Ultraman series, Kanegon is a beloved kaiju (Japanese giant monster) with a bad habit of eating coins.

Buy your Kanegon Pop before it burrows into your purse or wallet itself!


Be A Kid Toy Reporter

TTPMttpm_flatlogo invites kids to step in front of the camera and become a TTPM reviewer for the day! Experience what it’s like to evaluate toys and share your opinions and insights with millions of toy fans.

Download the TTPM app and show it on your phone at the TTPM Booth (349) to sign up! You’ll receive a $10 Toys”R”Us gift card and a t-shirt for playing. Plus, enter TTPM’s hourly drawing for a $100 Toys “R” Us gift card!


Awesome Birthday Celebration
Geoffrey's Birthday

Ever wonder how Geoffrey got stars on his back? Or why Geoffrey loves birthdays so much? Visit the Toys”R”Us booth for an exclusive sneak peek of the story “The Legend of Geoffrey” and learn more about the world’s most famous giraffe.

Plus, enjoy fun birthday games and activities all weekend long and celebrate your birthday the Geoffrey way!

And the Toys”R”Us Stage will feature amazing events throughout the weekend, and Geoffrey may be stopping by from time to time! Keep your eyes peeled in our Meet & Greets for the world’s most famous giraffe, too!


Create With Crayola
Create with Crayola

Crayola is excited be a part of the first ever Play Fair, and kids of all ages can expect to roll up their sleeves and experience creativity like never before at the Crayola Booth!

From airbrushing like a pro, to designing with Crayola’s awesome digital coloring tools, to creating your own custom coloring page on demand, Crayola encourages all Play Fair’s attendees to come create with them!