Play Fair is a celebration of toys and games, and we’re heightening the celebration with a brand new toy created just for us! Play Fair’s official mascot figure is a collaboration among a number of amazing artists, and the result is a fun, friendly new toy fit for everyone from kids, moms, and dads to the designer toy collector!

The Play Fair mascot figure’s original design comes from artist Paul Petyo, who also created the Play Fair logo, and was modeled by Michael DeFeo, a designer who’s worked on Despicable Me, Ice Age, and more, and the process and production was overseen by Brett Klisch, a toy maker with over 20 years in the toy industry.

The final figure is super cute, posable, and expressive – and would love to call your desk, shelf, or play room home!

Play Fair Official Collectible

That’s up to you! While we’ve created Play Fair’s official figure, it’s up to you to name it! From now to February 20, you can submit your names for our mascot – with the winner taking home super cool Play Fair prizes! Enter Now!


You’ll be able to take home two different versions of the figure at the inaugural Play Fair…

Paint Your Own Play Fair Collectible

A blank toy for you to fill with your colors and imagination
Limited to 4,000 – $20

Play Fair Collectible 2016 Edition

Play Fair’s official toy decked out in our logo’s colors
Limited to 1,000 – $20

Both versions will be for sale at the Official Play Fair Show Store (Booth 401) – run by the world famous Midtown Comics! Wanna pre-order your figure now? You can reserve your toy on our Tickets page, and a 2016 Edition is included with every Weekend Experience ticket!


We’re not done yet! We’re honored to team up with NYC’s Toy Tokyo gallery and toy store to present a collection of special, customized figures from some of the biggest artists in the toy world! Lev Levarek, Toy Tokyo’s founder, gave our blank toys to a roster of dynamic, electric artists, all you’ll see their results at Play Fair!

Peter Kato
Joohee Park
Dave Cortez
David Healey
UNBOX (a mix of Hong Kong artists)
Nathan Jurevicius

After Play Fair, the customs will be on display at Toy Tokyo, and they’ll ultimately be sold to benefit the Toy Industry Foundation.


Take a look behind-the-scenes at how Play Fair’s mascot figure came to life…

sketch of Play Fair official collectiblePlay Fair collectible partially painted
Play Fair Official Collectible coming to lifePlay Fair Official Collectible